If you are a business owner, entrepreneur, or retail store, there is a question that you are probably asking right now.
How can I cut through the noise of #holidaymarketing?
If that’s you, then keep reading.
Holidays are a festive and wonderful time of year. They bring happiness and joy to our otherwise mundane lives. Holidays also make an incredible opportunity to market and grow our businesses.
But everyone is running a sale it seems. So, how do you cut through the noise and stand out from the crowd?
Here are 3 ways to cut through the noise of holiday marketing:
1. Be very clear on who you are targeting.
So much of the noise is because everyone is telling everyone that their product is best for everybody. That’s just a bunch of noise.
If you want your marketing to stand out this holiday season, then you need to narrow your message down to speak only to your perfect customer.
2. Use Facebook ads.
Once you have your perfect customer identified, then it’s easy to target them with Facebook ads.
Create a landing page that calls your visitor to a very clear and specific call-to-action, and then drive hyper-targeted facebook ads to that landing page.
For instance, you may want to offer a coupon. Then, people who visit your landing page should give you their email address so that you can send them the coupon.
3. Follow up via email.
Now, you have their email address, and they’ve requested the coupon that you offered on your landing page.
Send them their coupon via an email autoresponder. Then send them a few more emails over the holidays, of your other products and special offers.
See how this works?
- You decide who you want to buy your products.
- Then, get in front of them with targeted fb ads.
- Then, you send them emails of your products and special offers.
It’s a win-win situation for everyone. The people who are interested in your offers will opt-in with their email address. And you get to sell your products to your favorite customers.
This is one of the simplest and easiest ways to cut through the noise of all the holiday marketing chatter.
Thanks, Martin
Time for response:
- Get started with your own holiday marketing. (let me know if you need help)
- Share this post with others.
- Get the free PDF to this blog post and save it in your folder for later.