As a contractor, your online presence is crucial to attracting the right customers to your company. One of the most essential parts of your online presence is your contractor website. Today, some will tell you that you need to be focusing only on social media. While social … Continue reading >>
Kick-Start 2018 With These Top Contractor Marketing Strategies A lot of things have changed in the contractor marketing world. Some of these changes mean that a few traditional marketing strategies are less effective than they were a decade ago. As the world changes around you, … Continue reading >>
Millennials are loosely defined as the generation born in the early 1980s and the twenty years following. For our purposes, we could define this generation as the 21st Century Homeowner (Millennial Homeowners). Millennials are the people to whom contractors are selling their … Continue reading >>
Social media isn’t just for teens, celebrities, and mommy-bloggers—it’s important for businesses as well. It’s a great place to establish connections, reach out to others, and extend your company’s online influence and reputation. There are a plethora of social media … Continue reading >>
How many times have you been emailed by a potential client with a simple question (FAQ) about your company’s services? Once you reply to their email and answer the question, they have another question. And another. During this back-and-forth email exchange of questions and … Continue reading >>
For decades, contractors have relied on word of mouth to generate new clientele. Today, a new generation of homeowners reaches for smartphones when looking for a service. A solid, attractive online presence will enable you as a contractor to be there for them. Websites, review … Continue reading >>
I come from a long line of entrepreneurs. For years I owned my own Home Improvement Company. Then we lived as foreign missionaries in Thailand for 3 years. Now I own a local online marketing agency. I wrote a bestselling book about Digital Marketing For Small Business. I am married and have 4 beautiful children. Read More...