Millennials are loosely defined as the generation born in the early 1980s and the twenty years following. For our purposes, we could define this generation as the 21st Century Homeowner (Millennial Homeowners). Millennials are the people to whom contractors are selling their … Continue reading >>
Social media isn’t just for teens, celebrities, and mommy-bloggers—it’s important for businesses as well. It’s a great place to establish connections, reach out to others, and extend your company’s online influence and reputation. There are a plethora of social media … Continue reading >>
How many times have you been emailed by a potential client with a simple question (FAQ) about your company’s services? Once you reply to their email and answer the question, they have another question. And another. During this back-and-forth email exchange of questions and … Continue reading >>
For decades, contractors have relied on word of mouth to generate new clientele. Today, a new generation of homeowners reaches for smartphones when looking for a service. A solid, attractive online presence will enable you as a contractor to be there for them. Websites, review … Continue reading >>
If you are a contractor trying your best to improve your online reputation, you can use the following tactics to increase the rate of reviews you get. Many contractors all over the world struggle when it comes to generating a positive image of their company online. Despite … Continue reading >>
Running social media marketing becomes infinitely easier when you find the right social media tools to do most of the work for you. There are countless platforms out there designed to help contractors save time while adding more power and control. We sifted through the … Continue reading >>
I come from a long line of entrepreneurs. For years I owned my own Home Improvement Company. Then we lived as foreign missionaries in Thailand for 3 years. Now I own a local online marketing agency. I wrote a bestselling book about Digital Marketing For Small Business. I am married and have 4 beautiful children. Read More...