Periscope By The Numbers.
Earlier last week Periscope came out with their new numbers. And they are Amazing. Since they launched on March 26, 2015, about 4 months ago, they have grown to over 10,000,000 users. And Periscope has almost 2,000,000 active users per day.
EVERY DAY There is 40 years worth of engaging scopes being broadcast.
Isn’t that reason enough to join the “Periscope for Business” movement, and start broadcasting your message?
I think so too…
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What is Periscope?
Here is the official description from the iTunes Periscope app: “Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, comment, and send you hearts in real time. The more hearts you get, the higher they flutter on the screen.”
When I first started hearing the buzz about Periscope, I thought it was like those live-cams where you can watch an eagle build a nest. Or worse yet, watch someone sit at their desk while they are working. Well, those cases may be found on Periscope. However, I am much more excited about the online marketing aspect that Periscope brings to the table for you.
By using Periscope for business you now have the power to incorporate sight, sound, and emotion, into your own personal reality tv show. And when you do it “on purpose” for business, you can build an audience of rabid followers. I don’t understand the psychology of why that is the case yet, but I just know it’s true.
Dos and Don’ts of Periscope For Business
I don’t yet have my own personal case studies to share with you. But I will give you my thoughts, based on what I am seeing other successful people doing.
Here are 5 things to think about when using Periscope for Business:
- Focus on your audience.
Don’t focus so much on yourself or even your message, focus on your audience instead. They will appreciate you so much better, if they come on your show and feel like you are there for them. - Prepare beforehand.
I know, it’s so much funner to “wing it.” But, don’t do that. Spend some time and plan your scopes. Even let your audience know what to expect in future scopes. Tell them your upcoming schedule. That will build anticipation, and follower-ship. But the main thing is to plan what you are going to say, before you start broadcasting. - Interact with your audience.
Ask and answer questions. This is what makes Periscope for business so powerful. People love the fact that they can ask you questions, or leave you a comment, and you will respond in real time. Don’t ask for hearts and shares too much, but show gratefulness when it comes. - Re-introduce yourself and your topic multiple times.
With Periscope, people are hopping on and off all the time. Your new watchers will not know who you are, or what you are talking about. Take a moment to welcome newcomers, and bring them up to speed. - Reward your audience.
I’ve seen this done in different ways. You could have a free giveaway just for your Periscope followers. Or you could have a regular drawing, where you draw a name and give them something for free. Rewarding your audience seems to keep them coming back, and strengthens retention.
How To Use The Periscope App
Periscope is actually very simple to use. Periscope is a mobile app that works on all devices. Periscope is owned by Twitter. So, you just download the app onto your phone, and connect the app with your Twitter account. It pretty much does the rest.
Once the app is working, here’s the steps to start your first broadcast properly:
- Open the app.
- Press the little “broadcast” button at the bottom.
- Give your broadcast a title.
- Set Twitter notifications ON.
- Set Precise location sharing OFF.
- Set your broad cast to Public.
- Set your chats/comments to Public.
- Press “Start Broadcast.”
- Flip your camera around so they can see your face.
- Welcome everyone, and start your show.
Does Periscope Record Broadcasts?
Yes, Periscope does leave a recording of your broadcast up for 24 hours for people to watch the replay.
Also, your phone will automatically download a recording of your entire broadcast to your device.
There is a website called, Katch.Me. They will host a recording of your broadcast for you for free. Again, you just set it up by connecting with your Twitter account. (This will force some of you to start using Twitter again, huh.)
Also, you could record your replay with screencast software like, Screenflow or Camptasia. And then you can repurpose your scopes much easier.
Can Scopes Be Erased?
Yes, you can delete any scope you want to. My first couple of scopes I did were horrible. I won’t even tell you about my first one, and that I was driv… But thankfully, you can easily delete them.
Who Else Is Using Periscope For Business?
Here are some notable #Periscopers that I really enjoy watching:
@PatFlynn offers Tons of value about Online Marketing and Podcasting.
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@AmyPorterfield also lots of value about Facebook Marketing and Funnel Optimization.
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@RestorableLife #scopewithjon a relatively new show with a lot of Entrepreneurial energy and value-bombs for Entrepreneurs just like you and I.
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@michaelhyatt has a great show called #dailymentor. He offers great advice on various subjects related to Leadership.
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@kimgarst of course is a social media rockstar. Her show ( #scopewithkim ) is packed with value on the subject of social media marketing for your business. And lately she’s been offering all kinds of great tips about using Periscope.
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@eventualmillion is hosted by Jaime Tardy. She hops on every now and then with great tips on how to be more productive. And much more…
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@lucyshall has a daily scope on social media marketing. She has great tips and tricks. She has grown her own business just by having a regular scope on Periscope.
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@jonacuff also does regular scopes. He is funny. He loves to scope about what he’s facing in the moment. His fans seem to love it. One scope he recently did was, “What happens inside a New York Publishing House?”
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@suebzimmerman – The Instagram Expert – She does one or two scopes per day about social media marketing and other things. She recently did a scope called: “How to grow your Instagram account to 10k.”
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There are tons more, but those are some great ones to start with.
Get Started With Periscope For Business Today
The best way to get started with Periscope for business today is to just start watching some other people do it. Get the app, and start watching some of those folks I mentioned above. Pretty soon, you will want to do your first scope.
Go for it!
Are you on Periscope? Please follow me at @martindale2u and I’ll check out your scope as well.
To your success,
Martin