Martin Holsinger

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YouTube Marketing Strategy Playbook

youtube marketing strategy

8 Important Strategies To Win With YouTube Marketing

YouTube is so big that it could be an entire continent on this earth. In fact, 1/7 of the entire world population uses YouTube every month. That’s over 1 billion unique users. Wow! This huge platform creates an astronomical opportunity to market and grow your business. But how do you do that?

In this post I’ll give you the TOP 8 things you need to know, to develop your YouTube Marketing Strategy.

Here we go…

1. Lay The Foundation by Setting Your Focus

  • Make your content unique and valuable
  • Make it compelling
  • Keep it informative

2. Determine The Intention of Your Video

What is the intention of your video? Here are 7 things to think about:

  1. Brand awareness
  2. Grow your email list
  3. Get more phone calls
  4. Subscribe to your Youtube channel
  5. Start a conversation
  6. Develop trust in you
  7. Customer support

3. Do Your Keyword Research

  • Use the Google or Youtube search engine
  • Use the Google keyword planner tool
  • Search Amazon and read customer questions
  • Use the Ubersuggest tool
  • Install the Vidiq extension for your Chrome browser

4. Build The 3 Stages of Your Video

Think of your perfect video as a well written speech. Which typically has an opening, body, and conclusion. For video use these 3 parts:

  • The hook
  • The content
  • The call-to-action

5. Include Specific Calls-To-Action

Call people to a very specific call to action. Here are 7 different actions you can use:

  1. Subscribe now
  2. Set an appointment
  3. Call today
  4. Learn more
  5. Download now
  6. Join my list
  7. Comment below

6. Captivate Your Viewer and Keep Them Watching

  • Hook them from the start
  • Keep them watching
  • Keep them coming back

7. Plan Your Publishing Calendar

  • Set the day of the week
  • Communicate this to your audience
  • Stay flexible

8. Analyze Your Analytics

Youtube provides incredible analytics for you to analyze. One of the keys to your youtube marketing success will be knowing your audience well. Youtube analytics is how you do this.

This is part of my Ultimate YouTube Marketing Checklist. If you want to learn how to use YouTube Video Marketing to grow your business. Then you should get this FREE checklist right now.

Thankyou,
Martin

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