The same principles that apply to a good speech, actually apply to a great video, as well. In this post you will learn the 3 stages of a great video.
Basically, to lay them out for you, the 3 stages of a good video are: the hook, the content, and the call-to-action.
Let’s Go Over Them Here:
#1. The Hook
The hook is the first part of the video. It’s short and sweet, and it captures the attention of the viewer.
Example Script (Hook)
Here is a sample script for you.
Do you want to grow your business without money? Then you ought to learn how to use YouTube video marketing to grow your business. In this video, I’m going to show you 7 steps to grow your business without money using YouTube. Watch to the end for a very special surprise.” The hook is arresting the attention, of a very specific audience: people who are searching and looking for ways to grow their business without money. I’m going to ask that question from the beginning. I’m going to ask them… to agree with me that I’m talking to the right person. I’m asking them to agree that they have that question. If so, then keep watching.
#2. The Content (or Body)
After the hook, you roll into the next phase of the video, which is called the content, or the body. This is where you’re going to continue to build up the problem as well as provide the answer. During the content section of your video, you need to reiterate the question. Maybe agitate it a little further, but then over-deliver on providing the answer that solves the issue of whatever it is they’re facing. Example Script (Body) “Trying to grow a business without money can be difficult. However, with the power of video and the science of YouTube search engine, it can be done.” Again, I reiterated the problem and said it’s difficult, but it can be done, and here are 7 steps that I’ve found. That’s exactly what it takes to grow your business without money. I say… “Let’s jump right it.” Then I go through 7 steps. “Point number 1, point number 2, point number 3, 4, 5…and so on”. Be sure to over deliver during this section. This is where you give them the total answer to their question or problem.
#3. The Call To Action ( the Close)
Then, when you get done with that body of content, bring it to a close. This we call the call-to-action. This is where you’re going to restate the answer to the problem, and then tell your viewer what you want them to do next. Hence, the call-to-action. Example Script (CTA) “That is exactly how to grow your business without money using YouTube videos. Now, here’s the surprise I promised.” Then of course, you would show them exactly how to get your special surprise, and what it is that you want them to do. Be specific.
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