Contractor Marketing Help and Services
It’s 2018, and even though the Internet is here to stay, the way we use it is constantly adapting. The online factors that are important to contractors—how we advertise, how we sell, what search engines we use—these things change with the times. However, even with all the changes taking place, the importance of ranking high […]
If you’re a contractor with a marketing plan in 2018, it’s incredibly likely that you’ve long since joined Instagram in order to connect with and inspire your potential clients. In the last couple years, we’ve watched Instagram roll out update after update—some smaller, like the ability to post photos of any orientation and follow hashtags—and […]
Today I want to talk about the importance of local SEO (Search Engine Optimization) for contractors. Like most businesses today, you probably have a website and a social media account set up for your company. Maybe you think that simply owning a website and doing a little social media work is enough action to get […]
Trust is the foundation of business relationships. In construction work, contractors trust the designers’ plans; designers trust that the builders will safely construct the building according to plan; and most importantly, the homeowners trust the people they’ve put in charge of creating the future home for their family. After everybody shook hands and exchanged names […]
It’s 2018! Times have changed, and with the times, the tools have changed as well. Nail guns have replaced hammers on large projects. Screwdrivers and hand-saws have been exchanged for cordless drills and jig saws. While the methods of contractors building have changed, old-school contracting values and principles have remained the same. Lay a solid […]
We hope you’re sitting down, because we have something important to tell about contractor marketing hard truths that may be hard for you to hear. Actually, we have five important things to say, and they’re all going to be bitter pills to swallow. But facing these contractor marketing hard truths is the only way to […]
My question for you is, have you ever taken the time to determine who your company’s Ideal Customer is? In other words, the people your company is tailor-made to serve in order to create the best client/contractor relationships? Maybe you haven’t; it’s tricky to define the exact client you want to work for, when growing […]
Today, social media is important to your contracting marketing scheme. There are many options and platforms; the one we will talk about today is how LinkedIn to expand your reach. Maybe you feel that LinkedIn is no longer a viable social media platform. Nothing could be further from the truth. LinkedIn is still growing, and […]
In this article we are going to look at the basics of SEO, and why Google ranks some websites but not others. And more importantly, how to get Google to pay attention to your website by knowing the Google ranking factors. A website is essential to running a successful contracting business in today’s marketing economy. […]
As a contractor, your online presence is crucial to attracting the right customers to your company. One of the most essential parts of your online presence is your contractor website. Today, some will tell you that you need to be focusing only on social media. While social media does play an important role in online […]
I come from a long line of entrepreneurs. For years I owned my own Home Improvement Company. Then we lived as foreign missionaries in Thailand for 3 years. Now I own a local online marketing agency. I wrote a bestselling book about Digital Marketing For Small Business. I am married and have 4 beautiful children. Read More...
