Contractors are busy. Demolishing, building, remodeling, upgrading, crafting, and designing day in and day out. When you spend every day on the job site with dirt on your knees and blueprints in hand, you often aren’t thinking about one crucial part of your business platform—your website. Your website’s job is to be forming good impressions […]
Am I Ready to Launch My Own Contracting Company?
How do you know when it’s time to launch your own contracting company? While this is not my usual contractor marketing blog post, I thought it would be good to write a quick article and share how I answer the question when it’s asked of me. Many people dream of starting their own contracting company […]
Contractor Website Security – How to Avoid Getting Hacked
There’s nothing more unsettling than waking up in the morning to find your contracting website security has been hacked; It’s alarming to see your website directing readers to inappropriate material, clickbait, or any other link over which you have no control because your website has been hacked. Recently I had a contractor come to me […]
Introducing IGTV For Contractors
If you’re a contractor with a marketing plan in 2018, it’s incredibly likely that you’ve long since joined Instagram in order to connect with and inspire your potential clients. In the last couple years, we’ve watched Instagram roll out update after update—some smaller, like the ability to post photos of any orientation and follow hashtags—and […]
Two Keys to Building Trust Online
Trust is the foundation of business relationships. In construction work, contractors trust the designers’ plans; designers trust that the builders will safely construct the building according to plan; and most importantly, the homeowners trust the people they’ve put in charge of creating the future home for their family. After everybody shook hands and exchanged names […]
How To Get A Five Star Online Reputation
As a contractor in the twenty-first century, your reputation is more accessible than ever. With a couple clicks of the mouse and a Google search for your business, potential clients form instant first impressions based on your available online presence. These first impressions are invaluable. An obvious positive reputation based on customer reviews and your […]
How To Prepare For A Happy New Year
How do you feel after Christmas is over? Let down? Worn out? Revived? Chubby? Overwhelmed? For me, the week after Christmas is always reflective, and anticipative. I feel like the year is winding down, and It’s almost time to begin the new year. We all know the old chime… “We wish you a Merry Christmas,We wish […]
Ultimate Contractor Marketing Quick Start Guide
This contractor marketing quick start guide will show you how to build your online presence in less than 21 hours even if you have no experience or web design skills. I’ve created this free guide to give you the answers to the following important questions and challenges most contractors are facing these days: How do I get started with […]
Contractor Marketing Strategies for 2016
Hey, guys, in this post we are going to be looking at online marketing strategies for 2016. Please stick with me through to the end. I’m going to give you 12 ways to build your online presence this year. I’ve broken this post up into free strategies and paid strategies. I’ll start with the free strategies. […]
Increase Your Local Visibility Online – Here’s How
How would you like to increase your local visibility online? With the power of the internet, you have the potential for that to happen. You basically have 2 options: 1) Pay Google for more visibility through paid advertising. Or 2) use “elbow grease” to increase your visibility. In this post, I’m going to show you […]