So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself; we’ve talked about fine-tuning each page, getting a secure server, and changing your website title. We’ve also spent a little bit of time just talking about SEO as a whole and why it matters […]
Creating an Ideal Customer Profile
My question for you is, have you ever taken the time to determine who your company’s Ideal Customer is? In other words, the people your company is tailor-made to serve in order to create the best client/contractor relationships? Maybe you haven’t; it’s tricky to define the exact client you want to work for, when growing […]
Never Answer Your Phone In A Sales Meeting – Here’s Why
Not too long ago someone reached out to me to have a meeting and discuss my services. He wanted to know how I could help him market his business online. We set up a meeting and met at a local coffee shop. There we were about twenty inches away from each other. We had a small little coffee […]
How To Make a FREE Online Survey
Recently we did a workshop in our local area. My colleague and I thought it went pretty well, but how can we know for sure? I wanted to get some real feedback about our workshop. So I decided to send a free online survey to the attendees. Sending a free online survey to your audience […]
Cut Through The Noise of Holiday Marketing
If you are a business owner, entrepreneur, or retail store, there is a question that you are probably asking right now. How can I cut through the noise of #holidaymarketing? If that’s you, then keep reading. Holidays are a festive and wonderful time of year. They bring happiness and joy to our otherwise mundane lives. […]
3 Reasons Online Marketing Beats Word Of Mouth
I can’t tell you how many times I meet with someone and they tell me, “I don’t do advertising, I get all my business through word of mouth.” Have you ever said anything like this before? Guess what. Roughly 99% of my business comes through word of mouth too. However, I still need an online presence, […]