Possibly you are a new business and you’ve just opened shop, hung your sign and said, “Now, we’re open and ready for business.” If that’s you, then no doubt the most important thing that you need right now is more leads and more customers.
But most likely, you are an older well-established business, and you’ve been in business for years. What you need as well, is more customers, clients, or patients, depending on what industry or vertical you are in.
You know that you’re good at what you do. But the question is, how can you in today’s day and age, grow your business and make it more profitable? How can you get the quality of clients and customers that you are really looking for?
You are trying to get more customers, more clients, or more patients. But how do you use the internet to get them to come to you? That is the question this book answers.
Get the book online at Amazon Here.
Who is this book for?
So, who is this book for, anyway? Well, it’s perfect for most local businesses. Really, it is for most small businesses, in their local marketplace, who are seeking more customers or clients. Here is a very small list of people who will directly benefit from this book:
- Medical Clinics
- HVAC Companies
- And Many More…
What is this book about?
This book is about the latest digital marketing skills, and what you need to do to grow your business using the internet.
Why should you read this book?
I’m going to give you what I believe are The Top 10 Reasons why you should read this book, why you should invest in yourself, your marketing, and your business, and ultimately grow your business, making it more profitable.
#1. Technology Is Changing Fast.
I mean in one year alone, Google has put out three updates. Major, major updates to their algorithm, which is the software that determines who gets to be displayed on their search engine. They have made major changes to it three times in one year.
Instagram and Pinterest have came out within the last few years and blown away social media through imagery.
Things are changing rapidly and as a local small business, you stand here with bewilderment, wondering, “How in the world am I and my business supposed to keep up with all this change?” Because, first of all, you know that you’re not technical, and second, you don’t really understand how it works. All you really want to do is get more customers and clients to come and experience your amazing customer service. Technology is changing and what I’m going to bring to you is the best and latest digital marketing strategies; what is working now, and what you should be focusing your efforts on.
#2. Internet Marketing Is Hard To Learn
It’s hard to figure this stuff out. How do you do it? How do you learn how to do social media? Or what kind of website is the right kind? Or, what is search engine optimization and how do you do advertising. How about online reputation marketing and getting more reviews, and … “I don’t
know how to do it.” Err! I mean, I can relate with this. It makes me think of a picture of a young boy in about third or fourth grade and he has this big textbook in front of him and he’s got his arms on the textbook and he’s holding his head in his hand and he’s thinking, “I just wish somebody would show me exactly how to do this. I can’t figure it out.” Well, that is exactly what I want to show you in this book. I want to show you how this stuff works, and how you can do it.
#3. Competition Is Fierce
Another thing that we are facing today in small business is fierce competition, right? Every one of us wants to be on the first page of Google, don’t we? If you don’t know how to get there or what it takes to get there, then you are in a game where the competition will eat you alive. I think you feel it. I think you know that your competitors in your city and in your town are competing for the same real estate on the front page of the search engines.
So what is the best kind of training you can get, that personal training, you know, to develop your core muscles to get you that extra function and get you to the front of the line? That’s what this book is for.
#4. Too Much Hype
There is so much hype out there. Everyone is coming to you saying, “I am the best” or “You should listen to me,” or “We will help you get this, that, and the other thing.” And, and you’re overwhelmed with the hype of all of the marketers and the people that are all shouting their message at you, and you don’t know what to do. You don’t know who to trust. Who are you supposed to trust to lead you through this gamut of competition and changing technology and stuff that’s hard to figure out and help you get more customers and more leads and make more sales? Who are you gonna trust with that? There are so many people all singing the same “hypey” song.
Well, because I understand that, I’m going to show you how this stuff works and how you can do it for your own business so that you can get ahead.
#5. Yellow Pages Are On Their Way Out.
If you remember what a yellow book is, you are a person that remembers the good ole’ days. Phonebooks, yellow pages, and yellow books are where people used to advertise and put huge, full-page advertisements that people would see and then pick-up the phone and give them a call.
Times are changing. The yellow pages don’t work like they used to. People don’t go to the phonebook. You know where they go don’t you? They go to their mobile phone. They go to their mobile device. They type in “chiropractor,””lawyer,” “contractor,” don’t they? They type these questions into their mobile devices instead of going to the phonebook. I think you already know that. You know that the money you’re spending in the yellow pages is becoming more and more “wasted” money. I think you sense that down deep but you don’t want to face it because you don’t know what to do. This book is for you because I’m going to help you find out what to do. I will give you some clear direction from phonebook to the Internet and how you can use it to grow your business.
Get the book online at Amazon Here.
#6. Newspaper Is Going Out Too
I recently saw a Time Magazine article with a title that says, “How to Save Your Newspaper.” You see printed media is not what it used to be. With the advent of Kindle and reading tablets, your local newspaper is going to be online. And I just want to help you position yourself so that you can compete with all of the other competition who is competing for the same space.
#7. TV and Radio May Be Going Out As Well
People are now looking at their mobile device or their computer while watching TV. So whenever an advertisement comes on, they go right back to their mobile phone and they continue texting, typing, searching and doing all of their mobile Internet stuff that they were doing. Then when their movie or show comes back on, they look up for a while. So, I’m telling you that to advertise on TV and radio is not as effective as it used to be.
Now, there is a time and place where you can use TV and radio, but in this book I will show you how to position yourself online first. Then after you get that established, TV and radio can be supplemental and help your online marketing do its job.
#8. What’s Working Now
You need to learn what’s working now. I think you feel that inside also. That feeling like, “Man, I get so tired of just pressing buttons and hoping that I will get ‘lucky’ and something good will happen. I get so tired of, you know, throwing out some post on Facebook just hoping that some good luck will come my way through that.”
Well, it doesn’t work that way; not with digital marketing. You need to learn the strategies that work. That is why I took the time to interview so many marketers around the country in this past year to find out what strategies are working now, and what is coming in the future.
I’ll be teaching you in each chapter the strategy that you need to think through and implement into your own business so that you can experience what’s working now.
#9. Get Ahead Of The Game
And finally, you need to read this book so that you can get ahead of the game. Most of your competition in your city and in your industry, do not know this stuff.
By you taking this material into your hands, you will place yourself ahead of the pack. If you read this and implement this stuff into your business, it will place you ahead of the game for sure.
This book is designed and on purpose to help you grow your business using the Internet. However, you are going to have to read it and decide which portions you’re going to implement.
It’s not going to be easy. Nobody ever said it was going to be easy. I don’t claim that this stuff is easy, okay? It takes time; it takes money; it takes resources; and it takes determination.
You entered business; you got started in business knowing that business isn’t easy. Business is work.
That’s what it’s all about. It’s about providing a solution for others who have a need. And that’s what good marketing is. Marketing is taking people’s need and presenting the solution to that need. So it’s not going to be easy to do this, but it is possible.
#10. It’s Possible
And I want to touch on that, in conclusion, it is possible and it’s at the basis or the core of what you believe. Do you believe that it’s possible that you can lead the pack in your city and that you can have the name that everybody sees.
Do you believe that you can have the majority of the traffic, not only to your website, but to the front door of your practice, or your office, or your business?
Do you believe that is possible? You say, “Well, um, yeah, it probably is possible.” Well, I am saying it is possible. And if you will touch that portion of your belief system, you’ll be able to tap into some powerful motivation to get into this book, find out what’s working now, and then implement those strategies into your business and watch a major revolution take place.
So I am excited to welcome you to my little world. This is what I have lived and breathed for the last few years, and I am excited to help you learn these principles so that you can implement them in your business. I look forward to hearing about your success story in the years to come.
Get the book online at Amazon Here.