One of my most frequently asked questions is…
What is the marketing ROI for online marketing and social media?
In order to answer this question, I first need to know what your position online is. If you already have a solid online presence, then we can start talking about ROI.
Business With NO Online Presence = Bad Starting Position
However, if you do not have a mobile-responsive website, and you are not building your online reputation, and you have not optimized your online distribution…then you need to start there first.
#1. Investment vs. Expense
Your online properties are to be likened to your business assets like your shop, office, tools, and other investments.
Take Real Estate for example. If you add on to your office it will become worth more, correct? If you office becomes worth more, then ultimately the value of your business will be worth more as well. Should you decide to sell it that is.
Your online presence is like having online real estate. The more you invest in it the more valuable it becomes. So, first and foremost, you should view your online presence as an investment that will grow more valuable over time.
I talked about this in this post: 3 Reasons Why Online Marketing Beats Word Of Mouth.
#2. Measurable Marketing ROI
Now, if you already have those things in place, then we can talk about ROI. A properly executed Content Marketing Plan should yield a healthy ROI over time. But it will range based on many factors like your industry, your competition, the size of your market…and more.
The really cool thing, is that all of these things are measurable and trackable. With online marketing software, you can track very specific numbers, and track very specific results.
INBOUND CONTENT = ASSETS.
This methodology creates assets that have a compounding effect because they continue to generate value (leads) over time without additional investment. Therefore, content marketing has a compounding return. (How does that sound to you?)
With content marketing you create assets (content, systems, processes, workflows) that you own, which grow in value over the long term. In other words, content marketing creates assets that generate leads over time.
- Let’s say your company is getting around 100 new visitors per month.
- 20 of those become leads, and 5 of those leads become new customers.
- Each customer pays you around $250/mo.
- This translates to: $72,000 potential increase in annual revenue generated by your website after one year of using HubSpot’s software.
- Pretty good ROI, right?
Here’s the graph:
So how reliable is this Content Marketing Strategy?
The methodology has been proven. The system works. However, it does take time to put content, processes, and workflows into practice and gather your own data. With enough trend data, you will be able to consistently execute and deliver results based on data-driven formulas.
My hope is that you will go for it.
This post is part of my Frequently Asked Question Series. Maybe you have another question that I’ve already answered.
3 FAST & EASY Ways To Respond:
- Share this post. I publish an article like this every Monday. Let others know about them.
- Confused about this? Ask a question in the comments below.
- If you’re not on my list you should be! I publish how-to articles and videos like this on a regular basis. Get signed up in the box below…
Thanks,
Martin
Special Thanks to Hubspot for the help coming up with this data.