Content Marketing is changing the way people buy. That’s for sure. Take a look at this following statistic…
“81% of consumers research online before making a purchase. And those people spend an average of 79 days doing that research before they buy.” (Read full article here.)
Clearly content marketing is changing the way that we buy. You see, we like to feel that we are in charge of our purchasing decision. And internet research provides the perfect opportunity for us to do that.
Therefore, you need to position yourself online in such a way that you provide people a way to do their research online, and then put their trust in you for the purchase.
The way to do that is through content marketing. And by that, I mean, creating content on a regular basis that answers the questions that your prospects are searching for.
This will position you as an expert in their eyes.
Therefore, the more they research, and the more they read, or watch, of your content, the more they will begin to know you. And, the more they know you, the more they will like you, which will lead them to trust you.
When that trust is reached… then they’re ready to buy from you.
How Do You Do Content Marketing Successfully?
If it takes 79 days of doing online research before a prospect is ready to buy, then you need to have a long-term game plan of creating content.
You must be ready to do this on a regular basis for the long haul. Having a long-term content marketing plan, will help them know you, like you, and trust you, which will eventually lead them to purchase from you.
Now here’s two different ways, or two different types of content, that you can use to effectively market your business online.
2 Content Marketing Strategies:
#1. Blogging
The first one is blogging. What I mean by blogging is publishing content that answers your prospects’ questions on a regular basis. You need to think, or “get inside the head” of your prospect, and be thinking of the questions that they are asking. And then create fresh content on a regular basis that answers those questions.
As you publish your blog on a regular basis, like let’s say one blog every week, you will be continually telling Google, “Hey, my blog is an authority on this subject.” You will also be giving fresh information to your followers and to your audience. That fresh information, that content that helps them over time, will lead them to know you, like you, and trust you.
#2. Video Marketing
The second way to create content that effectively leads people to trust you is video marketing. Video marketing is continually on the rise. It’s not going away. It’s only growing in popularity.
Publishing your video on YouTube on a regular basis, like blogging, will also notify Google that your YouTube channel is an authority on the subject, which will give you more traction in the search results. In other words, it will raise you higher on the first page of Google.
That means more people will find your content, and engage with you. Which will lead them to know you, like you, and trust you.
Those two content marketing tactics, are extremely powerful: Blogging and YouTube video marketing.
Now, I have a secret power tip for you. It is a way for you to combine both of those strategies above, into one.
My Secret Content Marketing POWER Tip:
Here’s how you do it.
- First of all, make a list of all of the questions that you can think of, that your prospects are asking. Well, let’s just start with the top 10 questions for starters.
- Then get in front of a camera and start answering those questions in ten different videos. Take one of those videos, and have it transcribed. You can have transcriptions done for around a dollar per minute at REV.com. If you have a five-minute video, it will be transcribed for only $5.
- Then after you have your video transcribed, take that transcription and edit into a blog post. That will take a little formatting, a little shifting around, and weeding out the ums and ahs and so on. But now you have a blog post. Publish your blog post, and…
- Then you can take your YouTube video and embed it right in your blog post. Look at that. You have the power of blogging, AND... the power of video marketing combined into one, with no extra effort.
That is my secret power tip. I’m sharing it with you today because I want you how I do this kind of stuff. And, I want you to go home and practice this. It will set yourself apart from your competitors, and start winning the trust of your prospects, which will lead them to buy from you.
And, that is what I want for you. I want to see your business grow, as a result of reading my blog.
To your success,
Martin Holsinger
Watch my video about this here:
