This post is about why you need a small business marketing blog.
If you don’t like the term blog, then you can create a new term if you want to, like, “Updates”, “News”, or something like that.
Blogging, or ‘creating content’ on a regular basis provides value and solutions to people’s problems on a regular basis. This is extremely important for your digital marketing efforts.
A whopping 95% of small businesses view blogging as an effective marketing technology tool, second only to email marketing. –e-Strategy Trends
Basically what I mean by having a small business marketing blog is; Creating fresh content, on an ongoing basis, for the purpose of helping people who are coming across your website looking for answers. This in turn will lead them to like you, trust you, and do business with you.
7 Reasons To Blog For Business
#1. It’s Easy
WordPress makes regular content creation so simple and easy to do. WordPress is a WYSIWYG ‘what you see is what you get’ editor. You just type it in. You can bold and underline and space and make bullet points and then you click Publish. (see screenshot for example)
#2. It’s Your Hub – Your Small Business Marketing Blog
Your blog is like your central hub. All of your digital marketing efforts should revolve around your blog. All roads should lead back to your blog. Your social media efforts, your email marketing, everything that you’re doing out there in the peripherals should come back to home base which is your website (blog).
#3. Blogs Are Good For SEO
Another very important benefit of content marketing is that search engines love it. In fact, Google is always changing the way that they rank content or who gets to be on the first page of their beloved home page of their search results. You see, creating content helps Google and the search engines understand that you are the expert in this particular niche. And that you are the one that should be put on the first page of Google because of all this content that you’re creating to help people find solutions to their problems. I hope you understand that.
#4. Blogs Are Subscribe-able
Another reason is that blogs are subscribe-able. Did you know that? People can subscribe to your blog. That means every time you publish a new blogpost, they will get notified of it. That’s cool, huh?
#5. It’s Readable
Blogs are very readable. They are usually laid out in such a way that people can easily read the content and find the solution that they are searching for.
#6. Easy To Make Attractive
There are so many themes and templates out there for attractive business blogs that it’s not even funny. You can set up a brilliant looking and compelling business blog quite easily with free software like WordPress.
#7. Your Marketing Blog Will Become Online Real Estate
All the content that you publish and put online should be considered as real estate belonging to your business. It is helping your business day in and day out, and the more of it you publish and put online, the more value you are adding to your business. Check out this. I want to show you something about online real estate. (see screenshot) I typed in ‘How to train a dog?’ And look, these websites were formed back in 2001, and there’s one from 2002, and one from 2009. We have blogs on here that are over 10 years old that are still ranking. You see, that content that they created way back then is still working in their advantage and that’s the power of content marketing. Can you imagine creating blog post right now or publishing some fresh content today, and in five years it’s still working for you? Can you imagine that it’s still coming up on page one of the search engines even after many years to come? Isn’t that amazing?
There you have it!
That is the power of having a small business marketing blog. Once again, blogging, or ‘creating content’ which provides value and solutions to people’s problems on a regular basis, is extremely important for your business marketing efforts.
If you would like to learn more on the subject of small business marketing blog... you’ll also enjoy these related posts: