In this post, I will answer another FAQ I often get, “What is the most important online marketing strategies?” Here’s my answer:
If you are just starting out…
You might think I would say “Social Media Marketing,” or something like that. But in reality, you should be focused on creating a solid online presence that is mobile-friendly, reputable, and full of valuable information which you own and control.
Here are 3 things to clarify what I mean by solid online presence:
- Mobile-Responsive Website.
Use Wordpress and Genesis, and a customized local business theme to develop a powerful, sleek, mobile-responsive website. Your website maintenance plan will be much easier to handle and your overall success will pay off. - Online Reputation where people can read reviews and check ratings.
I always recommend that you have your own review portal that you can brand for your company. It’s also important to be able to own and control your online reputation. - Consistent Online Presence across the web. (Your Name, Address, and Phone Number should be consistent everywhere it is found across the web)
This is the foundational part of growing your business using the internet. In order to get more leads and make more sales online, you must take advantage of location based marketing and a consistent online presence.
Those 3 online marketing strategies are what you should be focused on if your are just starting out. Especially for busy small business owners like yourself.
What if you already have a solid online presence?
If you already have all those things I just listed above, then the next most important online marketing strategy you can do, is grow your list.
You must grow your list.
Once you have an optimized online presence like I mentioned above, and you are getting leads to your business… Then, nurture your relationship with those People. I emphasize people, because business is transacted between people.
The internet doesn’t dis-annul this. It enhances it.
You can now use the internet to meet more people, and develop a relationship with them. Which leads them to knowing you, liking you, and trusting you. Do you know where it goes from there? That’s right. To more sales.
The way to do this is through content marketing, which I wrote about in this post. Content Marketing is a more advanced online marketing strategy that works very well. However, I stress that you must start with a fully optimized online presence first.
This post is part of my Frequently Asked Question Series. Maybe you have another question I can answer for you…
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Thanks,
Martin
