Kick-Start 2018 With These Top Contractor Marketing Strategies A lot of things have changed in the contractor marketing world. Some of these changes mean that a few traditional marketing strategies are less effective than they were a decade ago. As the world changes around you, be excited to change with it and take advantage of […]
Marketing to Millennial Homeowners
Millennials are loosely defined as the generation born in the early 1980s and the twenty years following. For our purposes, we could define this generation as the 21st Century Homeowner (Millennial Homeowners). Millennials are the people to whom contractors are selling their services both now, and in the future. Millennials are the families buying […]
Social Media Marketing Tips For Contractors
Social media isn’t just for teens, celebrities, and mommy-bloggers—it’s important for businesses as well. It’s a great place to establish connections, reach out to others, and extend your company’s online influence and reputation. There are a plethora of social media platforms to choose from. Facebook and Instagram remain the most popular and effective for […]
Contractor Website FAQs
How many times have you been emailed by a potential client with a simple question (FAQ) about your company’s services? Once you reply to their email and answer the question, they have another question. And another. During this back-and-forth email exchange of questions and answers, the potential client may decide you’re not even the person […]
Here’s Why You Should Build Your Online Presence
For decades, contractors have relied on word of mouth to generate new clientele. Today, a new generation of homeowners reaches for smartphones when looking for a service. A solid, attractive online presence will enable you as a contractor to be there for them. Websites, review sites, and social media are great platforms for getting your […]
Online Reputation Habits For Contractors
If you are a contractor trying your best to improve your online reputation, you can use the following tactics to increase the rate of reviews you get. Many contractors all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to […]
Top Social Media Tools List For Contractors
Running social media marketing becomes infinitely easier when you find the right social media tools to do most of the work for you. There are countless platforms out there designed to help contractors save time while adding more power and control. We sifted through the absolute best of these social media tools to bring you our […]
Social Media Marketing Secrets Most Contractors Miss
Social media marketing sounds simple enough to most contractors, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on […]
How To Get A Five Star Online Reputation
As a contractor in the twenty-first century, your reputation is more accessible than ever. With a couple clicks of the mouse and a Google search for your business, potential clients form instant first impressions based on your available online presence. These first impressions are invaluable. An obvious positive reputation based on customer reviews and your […]
Stop Following The Masses!
When it comes to growing your online presence and building your personal brand, there’s a couple of different ways you can do it. One, you can just follow the masses. Just do what everybody else is doing without giving any thought to it, even it means jumping off of a cliff to the ultimate death […]