How many times have you been emailed by a potential client with a simple question (FAQ) about your company’s services? Once you reply to their email and answer the question, they have another question. And another. During this back-and-forth email exchange of questions and answers, the potential client may decide you’re not even the person […]
Increase Your Local Visibility Online – Here’s How
How would you like to increase your local visibility online? With the power of the internet, you have the potential for that to happen. You basically have 2 options: 1) Pay Google for more visibility through paid advertising. Or 2) use “elbow grease” to increase your visibility. In this post, I’m going to show you […]
Does Online Directory Optimization Still Work?
Some people think that online directory optimization is a thing of the past. They say that it’s over. But I disagree, it’s NOT. It is still very important for your local business to optimize your brand throughout the web on the various directories. In the future of marketing, online directories are not going away. And it’s still […]
6 Steps To Optimize Youtube Marketing Videos
YouTube Marketing is a HOT way to market your business. As I mentioned in this post, there are over 1 Billion unique users on YouTube each month. Video Marketing is not going away. In fact, it’s only going to become more and more a part of your small business marketing arsenal. If you would like […]
Content Marketing Drives Sales – Here’s How
Content Marketing is changing the way people buy. That’s for sure. Take a look at this following statistic… “81% of consumers research online before making a purchase. And those people spend an average of 79 days doing that research before they buy.” (Read full article here.) Clearly content marketing is changing the way that we buy. You […]
Small Business Marketing Blog – Why You Need One
This post is about why you need a small business marketing blog. If you don’t like the term blog, then you can create a new term if you want to, like, “Updates”, “News”, or something like that. Blogging, or ‘creating content’ on a regular basis provides value and solutions to people’s problems on a regular basis. […]
What is the Most Important Online Marketing Strategies?
In this post, I will answer another FAQ I often get, “What is the most important online marketing strategies?” Here’s my answer: If you are just starting out… You might think I would say “Social Media Marketing,” or something like that. But in reality, you should be focused on creating a solid online presence that is […]
What is the ROI For Online Marketing?
One of my most frequently asked questions is… What is the marketing ROI for online marketing and social media? In order to answer this question, I first need to know what your position online is. If you already have a solid online presence, then we can start talking about ROI. However, if you do not have a mobile-responsive […]