So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself; we’ve talked about fine-tuning each page, getting a secure server, and changing your website title. We’ve also spent a little bit of time just talking about SEO as a whole and why it matters […]
Top 4 Things We Learned in 2018
It’s been a great year. We’ve taken in so much helpful information on how to market as a contractor in the swiftly-changing Internet age. Sometimes there’s so much information out there that it’s hard to know where to start. Today I’ve compiled a list of the Top 4 things we’ve learned in 2018 about a […]
Five Simple Checks For Top Website Performance
Contractors are busy. Demolishing, building, remodeling, upgrading, crafting, and designing day in and day out. When you spend every day on the job site with dirt on your knees and blueprints in hand, you often aren’t thinking about one crucial part of your business platform—your website. Your website’s job is to be forming good impressions […]
Will Google Local Service Ads Replace SEO?
We’ve talked a lot about the importance of building up and streamlining your contracting website’s SEO. Search engine optimization helps you get found by your target clients and helps place you higher in the Google search results. Google also provides special local service ads. Is there any chance Google local service ads could replace SEO as we […]
Seven Important Pages for Your Contractor Website
By 2018, all contractors should have their own website. It’s your company’s home base. It’s the place to feature your best work and best reviews, and, most importantly, it’s a way to give potential customers the means to connect with you after getting to know you. But what’s important for a website? Is it enough […]
Contractor Website Security – How to Avoid Getting Hacked
There’s nothing more unsettling than waking up in the morning to find your contracting website security has been hacked; It’s alarming to see your website directing readers to inappropriate material, clickbait, or any other link over which you have no control because your website has been hacked. Recently I had a contractor come to me […]
3 Ways To Rank Higher in Google
It’s 2018, and even though the Internet is here to stay, the way we use it is constantly adapting. The online factors that are important to contractors—how we advertise, how we sell, what search engines we use—these things change with the times. However, even with all the changes taking place, the importance of ranking high […]
Introducing IGTV For Contractors
If you’re a contractor with a marketing plan in 2018, it’s incredibly likely that you’ve long since joined Instagram in order to connect with and inspire your potential clients. In the last couple years, we’ve watched Instagram roll out update after update—some smaller, like the ability to post photos of any orientation and follow hashtags—and […]
Contractors, Get Online Now!
It’s 2018! Times have changed, and with the times, the tools have changed as well. Nail guns have replaced hammers on large projects. Screwdrivers and hand-saws have been exchanged for cordless drills and jig saws. While the methods of contractors building have changed, old-school contracting values and principles have remained the same. Lay a solid […]
Use LinkedIn to Expand Your Reach as a Contractor
Today, social media is important to your contracting marketing scheme. There are many options and platforms; the one we will talk about today is how LinkedIn to expand your reach. Maybe you feel that LinkedIn is no longer a viable social media platform. Nothing could be further from the truth. LinkedIn is still growing, and […]