So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself; we’ve talked about fine-tuning each page, getting a secure server, and changing your website title. We’ve also spent a little bit of time just talking about SEO as a whole and why it matters […]
Top 4 Things We Learned in 2018
It’s been a great year. We’ve taken in so much helpful information on how to market as a contractor in the swiftly-changing Internet age. Sometimes there’s so much information out there that it’s hard to know where to start. Today I’ve compiled a list of the Top 4 things we’ve learned in 2018 about a […]
One Thing You Can Change Today to Improve Your SEO
Often as contractors, we get caught up in the busyness of life on the job and push our website to the background of our mind. “SEO is too complicated,” or “I don’t have time to fix it” are some common excuses. I think we forget that while some changes to our websites are complicated, time-consuming and […]
Five Simple Checks For Top Website Performance
Contractors are busy. Demolishing, building, remodeling, upgrading, crafting, and designing day in and day out. When you spend every day on the job site with dirt on your knees and blueprints in hand, you often aren’t thinking about one crucial part of your business platform—your website. Your website’s job is to be forming good impressions […]
Am I Ready to Launch My Own Contracting Company?
How do you know when it’s time to launch your own contracting company? While this is not my usual contractor marketing blog post, I thought it would be good to write a quick article and share how I answer the question when it’s asked of me. Many people dream of starting their own contracting company […]
Will Google Local Service Ads Replace SEO?
We’ve talked a lot about the importance of building up and streamlining your contracting website’s SEO. Search engine optimization helps you get found by your target clients and helps place you higher in the Google search results. Google also provides special local service ads. Is there any chance Google local service ads could replace SEO as we […]
Seven Important Pages for Your Contractor Website
By 2018, all contractors should have their own website. It’s your company’s home base. It’s the place to feature your best work and best reviews, and, most importantly, it’s a way to give potential customers the means to connect with you after getting to know you. But what’s important for a website? Is it enough […]
Why You Should Have a Scrolling Homepage
At my company, we build our clients’ contractor websites with long, scrolling homepages. Someone recently wondered if that was a bit cumbersome. In this article, I would like to address this issue and talk about why I believe that a scrolling homepage is the best way to build your website right now. In the past, […]
Contractor Website Security – How to Avoid Getting Hacked
There’s nothing more unsettling than waking up in the morning to find your contracting website security has been hacked; It’s alarming to see your website directing readers to inappropriate material, clickbait, or any other link over which you have no control because your website has been hacked. Recently I had a contractor come to me […]
3 Ways To Rank Higher in Google
It’s 2018, and even though the Internet is here to stay, the way we use it is constantly adapting. The online factors that are important to contractors—how we advertise, how we sell, what search engines we use—these things change with the times. However, even with all the changes taking place, the importance of ranking high […]